The Equiti Group (www.equiti.com) is a multi-asset broker regulated under several regulatory regimes including UK, Dubai, and Jordan. The group announced that it has partnered with BridgerPay “to expand the list of global payment solutions.” The Cyprus-registered Bridger AI Limited d/b/a BridgerPay (www.bridgerpay.com) was established in 2019 by the Israeli forex veterans Ran Cohen and his partner Yaron Hershcovich.
According to Finance Magnates, Equiti Group reported a 30% increase in global deposit approvals as compared to the industry average of 10-20%. In its press release Gareth Bateman, global head of payments, said: “The significant increase in Equiti’s approval ratios in 2020 is due to the adoption of BridgerPay’s Retry technology, which decreased cart abandonment rate and increased the approval ratio with the rescue of failed transactions.”
According to Ran Cohen, the “provider-agnostic” BridgerPay will use artificial intelligence to bring higher approval rates for credit and debit card payments.