According to extensive research by Alex Kasprak, senior reporter at Snopes, subscription trap scams account for 61.6% of referral traffic to Maxpay. Moreover, 21% of the referral traffic comes from fake merchants used for sweepstake schemes. Nearly 24% of Maxpay's traffic comes from online dating websites. One Night Friend, Flirt, Uniform Dating, Tender Meets, and BeNaughty are all associated with Maxpay founder and controlling shareholder Max Polyakov or his Together Networks.