Hop Rocks is one of the hundreds of digital marketing agencies facilitating scammers and cybercrime activities. The venture was founded in 2019, has its headquarters in Dubai, UAE, and an office in Sri Lanka. On the website, one looks in vain for the details about legal entities or people behind Hop Rocks. Most recently, fake news website operators have hired the agency to place their amounts on reputable online news sites. One of the agency's clients is Gery Shalon's cybercrime organization.