Tag: Tori Dunlap

Over the past year, financial influencers (“FinFluencers”) have become increasingly prominent on social media, particularly on TikTok and X (formerly Twitter). These platforms have evolved in their content dynamics, user engagement, and regulatory environment, making them central to the dissemination of financial advice and market sentiment. This report analyzes the roles, reach, and key trends of finfluencers on TikTok and X