A new crypto hype is imminent. Crypto companies are once again sponsoring prominent football clubs. FC Bayern Munich, the renowned German soccer team, has entered into a multi-year partnership with Austrian crypto service provider Bitpanda. This collaboration marks Bitpanda‘s emergence as a prominent Platinum Partner and FC Bayern‘s official crypto trading partner.
The partnership was officially unveiled during the Bundesliga season’s restart at the Allianz Arena on January 12, 2024, against Hoffenheim. Bitpanda’s presence will be a regular feature at all future home matches in Munich.
FC Bayern CEO Jan-Christian Dreesen expressed enthusiasm for the partnership, recognizing Bitpanda‘s market leadership and quality, traits that align well with FC Bayern‘s own values and ambitions. Both entities share a vision of achieving future goals together.
Andreas Jung, FC Bayern’s board member responsible for marketing, also acknowledged the synergy between the two brands. He emphasized that the union of these two market leaders, each setting standards in their respective fields, is a testament to their shared aspirations.
Bitpanda’s CEO, Eric Demuth, highlighted the shared winning mentality and continuous improvement ethos that both Bayern Munich and Bitpanda cherish. These common values, according to Demuth, form a solid foundation for a long-term partnership.
Lukas Enzersdorfer-Konrad, Bitpanda‘s deputy CEO, echoed these sentiments, noting the perfect match between FC Bayern Munich‘s status as record champions and Bitpanda‘s position as the market leader in Europe.
