Over the past year, financial influencers (“FinFluencers”) have become increasingly prominent on social media, particularly on TikTok and X (formerly Twitter). These platforms have evolved in their content dynamics, user engagement, and regulatory environment, making them central to the dissemination of financial advice and market sentiment. This report analyzes the roles, reach, and key trends of finfluencers on TikTok and X

A Financial Times video interview with OpenAI CEO Sam Altman unexpectedly turned into a viral marketing miracle for a small olive oil brand called Graza. Altman was seen cooking with Graza’s “Drizzle” olive oil—meant for finishing, not cooking—sparking an online debate and catapulting the brand into global awareness. It’s a case study in how digitally native consumer brands can hijack moments.

In a remote interview with Tucker Carlson on March 5, 2025, Sam Bankman-Fried (SBF), the convicted FTX founder, reframed his $10 billion fraud as a mere liquidity crisis, denying criminal intent while playing chess with Sean 'Diddy' Combs in prison. As he hints at GOP leanings and a potential pardon, SBF’s narrative sparks debate: a bid for redemption or a refusal to face the fallout?

The topic of Ukraine or Ukrainian individuals selling U.S. and Western arms supplies on the black market has been a subject of both documented incidents and widespread speculation, often amplified by rumors and disinformation. The US media personality Tucker Carlson is one of the main sources in the respective headlines. Here’s a breakdown of known information and rumors:

Haliey Welch's role in launching the $HAWK token has drawn widespread scrutiny. Accusations of deliberate market manipulation, a swift valuation collapse, and potential legal ramifications put Welch’s reputation—and her future as a trusted influencer—on shaky ground. This debacle underscores the risks of unregulated meme coins and the responsibility influencers bear when engaging with financial products.