
Sam Altman’s Olive Oil Moment: How Graza Became the First Cyber Society EVOO Brand
A Financial Times video interview with OpenAI CEO Sam Altman unexpectedly turned into a viral marketing miracle for a small olive oil brand called Graza. Altman was seen cooking with Graza’s “Drizzle” olive oil—meant for finishing, not cooking—sparking an online debate and catapulting the brand into global awareness. It’s a case study in how digitally native consumer brands can hijack moments.