Celebrity endorsements in the crypto world have faced a reckoning as startups collapse and legal troubles emerge. The bankruptcy of FTX, a crypto exchange endorsed by football legend Tom Brady and his former wife, supermodel Gisele Bündchen. Both celebrities were paid in FTX stock as part of their endorsement agreements. They have also been sued by FTX customers seeking compensation.
The U.S. Securities and Exchange Commission (SEC) announced charges against crypto asset entrepreneur Justin Sun and three of his companies, Tron Foundation Limited, BitTorrent Foundation Ltd., and Rainberry Inc. (formerly BitTorrent), for the unregistered offer and sale of crypto asset securities Tronix (TRX) and BitTorrent (BTT). The SEC also charged them with secondary market manipulation through extensive washing. Lindsay Lohan and other celebrities have been charged for touting TRX and BTT.