Tag: LinkedIn

In an interesting shift in the digital ad landscape, LinkedIn, the professional networking site owned by Microsoft, has experienced a significant uptick in ad revenue. This surge comes as companies increasingly abandon Elon Musk’s X platform (formerly known as Twitter). Insider Intelligence, a research group, says LinkedIn's annual ad revenue has soared to nearly $4 billion, marking a 10.1% increase, and projections indicate a further 14.1% rise in the upcoming year.

A few days ago, Binance founder and CEO Changpeng Zhao (CZ) warned via Twitter that out of more than 7,000 LinkedIn profiles of alleged Binance employees, only about 50 were genuine. Scammers would pose as LinkedIn employees and offer listings, for example. It is a fact that, especially in the high-risk payment segment, many providers such as Paypound or OpenUp work with fake profiles to trick merchants. It has already reached pandemic proportions.