UK Regulators Launched Initiative To Educate Fin-Fluencers!
Financial marketing in the cyberage runs through fin-fluencers. Facebook, Instagram and Tik Tok are the most important media. The UK regulators Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA) have grown increasingly concerned about the misuse of social media by influencers and the harm this can cause their followers. They signed a Memorandum of Understanding to help educate fin-fluencers about the risks of promoting financial products.