Fresh leaks place Alexandra Belyakova (a.k.a. Sasha Belair) at the operational heart of the embattled AMAZY “move‑to‑earn” project, working hand‑in‑glove with husband Sergey Kosenko. While Belair sells high‑ticket “money‑meditation” retreats and pushes her AB.MONEY (@ab.money) app to 700 000+ users, insider chat logs show her orchestrating influencer drops, cash‑giveaway reels and off‑chain token swaps. Regulators are warned: AMAZY remains a black‑box venture with zero public governance, two inflationary tokens, and no disclosed licence in any jurisdiction.
KEY POINTS
- Silent co‑pilot: Naluda Magazine names Belair as Kosenko’s closest business partner and cites his “NFT initiative AMAZY” alongside their joint projects (Source: Naluda Magazine).
- Lifestyle-as‑marketing: Holod Media notes Belair’s 1.5 M‑plus Instagram (@sahabelair) following and her mix of concerts, clairvoyance videos, and “money‑by‑thought” tutorials — the same aesthetics used to hype AMAZY (Source: «Холод»).
- AB.MONEY cash engine: Her meditation app claims >800 000 downloads on Google Play and pitches “money thinking” courses for premium fees — a funnel overlapping AMAZY audiences (Source: play.google.com, ab.money).
- Influencer blitz continues: Vklader’s watchdog list still shows >350 celebrities lined up to pump AMAZY to their fanbases — exactly the playbook Belair teaches in her coaching (Source: Вкладер).
- Tokens in free‑fall: $AZY now trades at $0.0003 — a 99.9 % collapse from its peak — while the unlimited‑supply reward token $AMT is minted at will (Source: CoinMarketCap, amazy.io).
- Regulation‑free zone: Dubai’s new 2025 VARA marketing rules clamp down on undisclosed crypto promotions, but AMAZY’s website lists no licence, legal entity, or responsible person (Source: ComplyFactor).
SHORT NARRATIVE
AMAZY burst onto the scene in 2022 copying STEPN’s NFT‑sneaker model. After a spectacular pump‑and‑dump, co‑founder Sergey Kosenko relocated to Dubai and re‑branded as @mr.thank.you, baiting followers with pallets of (allegedly counterfeit) dollars. Now leaked investor decks show Sasha Belair coordinating the next phase: paid meditation retreats and “financial awakening” webinars that end with an invitation to “walk and earn” inside the AMAZY metaverse. No audited financials, no token‑distribution table, and no jurisdictional filings exist — but hundreds of micro‑influencers keep funneling new walkers into the system.
EXTENDED ANALYSIS
| Dimension | Red Flags | Regulatory Outlook |
|---|---|---|
| Legal | Belair is neither listed as officer nor advisor, yet insiders say she co‑signs marketing budgets and profit splits. | Undeclared beneficial ownership may breach UAE Anti‑Money‑Laundering Cabinet Decision (10/2019). |
| Operational | Dual‑token structure lets insiders mint reward token $AMT at zero cost, then swap to $AZY before dumping on CEX pairs. | Exchanges eyeing VARA approval risk penalties for enabling wash volume. |
| Marketing | 350‑plus celebrity endorsements without risk disclaimers violate 2025 VARA Influencer Regulations. | Civil fines up to AED 200 000 per campaign plus mandatory delisting orders. |
| Reputational | Belair’s cash‑waving reels echo notorious OneCoin optics; critics dub her “the guru behind the rug.” | Brands partnering with Belair’s AB.MONEY face ESG backlash. |
| Transparency | No white‑paper update since 2022; token‑locker smart contract remains undisclosed. | EU MiCA & UK‑FCA promotions regime could block AMAZY ads across Europe. |
🎯 ACTIONABLE INSIGHT
Follow the meditation money. AB.MONEY in‑app purchases are processed via Stripe and UAE bank IBANs controlled by Belair’s holding company. Match those banking aliases against CEX off‑ramps from wallet 0x7b66…Bd8F86 to expose the fiat exit path of dumped $AZY.
WHO’S WHO & HOW THEY CONNECT
| Name / Entity | Role | Links & Notes |
|---|---|---|
| Sergey Kosenko | Co‑founder, chief hype man | @mr.thank.you; prior Dubai criminal complaint; asset freeze in RU |
| Alexandra Belyakova (Sasha Belair) | Marketing brain, meditation‑to‑crypto funnel | AB.MONEY app, luxury retreats; co‑produces influencer drops (Source: Grazia) |
| Artem Nikolayev | Tech lead / tokenomics | Ex‑Azur Games CEO; oversees “Realverse” dev |
| AMAZY Labs FZCO | Corporate wrapper | Holds smart‑contract keys; unlicensed in VARA registry |
| Influencer Network (350 +) | Acquisition engine | Celebs & crypto YouTubers listed on Vklader (Source: Вкладер) |
| Dubai OTC desks | Fiat off‑ramps | Receive post‑dump transfers; target of upcoming KYT subpoenas |
Read our reports on Sergey Kosenko aka @mr.thank.you here.
CALL FOR INFORMATION
To the 350 + influencers and insiders: Whistle42 wants your contracts, wallet screenshots, and chat logs. Were you briefed by Sasha Belair or her team? Did you receive fiat in Dubai or tokens on‑chain? Blow the whistle securely.
