Tag: Bing

Is Google’s Search Empire Cracking? The AI Disruption Threatening Alphabet’s Profitability!

Investor Briefing Mark Lagarde - February 4, 2025

Google has long maintained a dominant position in the search engine market, commanding a global market share exceeding 90% as of 2022. However, recent developments indicate a potential shift in this landscape, primarily due to the emergence of AI-driven search engines. Notably, Google's global search engine market share fell below 90% in Q4 2024, marking the first time since 2015 that it has dipped under this threshold.

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