Dietmar Mateschitz, the controversial Austrian mastermind behind Red Bull, died over the weekend at the age of 78 after a long period of suffering. It had already been known for some time that he had been battling pancreatic cancer. Mateschitz licensed and modified a Thai energy tonic in the 1980s and made it a global brand by sponsoring sports, including professional soccer, Formula One auto racing, snowboarding, and dirt biking. Forbes estimated his net worth at $27 billion.