David Beckham’s commercial machine is organized around DRJB Holdings Ltd (his image-rights/licensing platform, incl. DB Ventures and Studio 99) and Beckham Brand Holdings Ltd (legacy family holdco that houses the Inter Miami CF stake). In Feb 2022 Beckham struck a strategic partnership with Authentic Brands Group (ABG), which acquired 55% of DRJB; Beckham kept a minority and also became an ABG shareholder..