NaudaPay Limited is an FCA-regulated payment institution operating as Noda and WLPay. The company is managed by Latvian directors Irina Konstantinova and Anastasija Tenca. The Latvian Lasma Kuhtarska is registered as the controlling person. Via WLPay, NaudaPay is primarily active in the high-risk segment of online casinos and gambling. A Similarweb analysis shows that almost 75% of referral traffic comes from platforms in this segment.
NaudaPay Key Data
Trading names | Noda WLPay |
Business activity | Payment Institution |
Domains | https://noda.live https://uk.noda.live https://wlpay.io |
Social media | |
Legal entities | NaudaPay Limited Noda Business Services UAB SOL Holdings Limited |
Jurisdiction | United Kingdom, Lithuania |
PayRate42 rating | Green Compliance (PR42 profile) |
Authorization | FCA-regulated payment institution with reference no. 832969 |
Related individuals | Irina Konstantinova Anastasija Tenca (LinkedIn) Lasma Kuhtarska (LinkedIn) Dmitrii Borisovich Volkov Jevgenijs Golinejs |
Known clients | NewEra, Santeda International B.V. N1 Interactive Ltd, FGS Software Solutions, N1 Interactive Ltd, Stardust Global CCS Ltd |
Short Noda Narrative
We have found both Noda and WLPay as payment facilitators for offshore casinos and gambling platforms. For example, in the casinos of NewEra, which have a license on Curacao. But also the casinos of FGS Software Solutions S.R.L, a casino operator registered in Costa Rica. Their platforms also acquire players and their funds in EEA jurisdictions, although they do not have a regulatory license.
NaudaPay Limited, based at Canary Wharf in London, was founded in December 2018 by SOL Holdings Limited, which is registered in Cyprus. The director of this company is Dmitrii Borisovich Volkov, a Maltese citizen who entered into the UK Companies Register as the controlling person of NaudaPay with more than 75% of the shares until June 2023. Volkov, who was born in Moscow, was sanctioned by Ukraine in 2023.
NaudaPay has held the FCA license as a payment institution since October 2019.
The WLPay brand is likely to be the company’s secondary brand, which we have often found as a payment processor at online casinos and gambling companies.
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