In 2024, Red Bull achieved a record turnover of €11.227 billion, marking a 6.4% increase from the previous year’s €10.554 billion. This growth, while the lowest since 2020, was accompanied by a 4.4% rise in global sales, totaling 12.670 billion cans sold. The company’s workforce expanded by 2,125 employees, bringing the total to 19,973 by the end of 2024.
Mark Mateschitz, who inherited his father Dietrich Mateschitz‘s 49% stake in Red Bull in October 2022, received a €395 million dividend in 2024. The Yoovidhya family of Thailand owns the remaining 51% of Red Bull GmbH. The company continues to operate in 178 countries, maintaining its position as a global leader in the energy drink market.
Forbes As of January 25, 2025, Forbes estimates his net worth at $38 billion, ranking him 42nd among the world’s billionaires. After his father’s death, Mark Mateschitz stepped down from his role as Head of Organics at the $11.4 billion (2023 sales) company to concentrate on his role as a shareholder.
