CEO Serhii Zakharov on the Launch of the Non-Redirect E-Wallet and Building a Unified Ecosystem
In the fast-paced world of fintech, many startups chase the next disruptive feature. PayDo, however, is building from a different blueprint—one focused on consolidation and eliminating friction. In an exclusive interview, CEO Serhii Zakharov detailed the company’s primary innovation, the Non-Redirect E-Wallet, and revealed the long-term vision to construct a unified payment ecosystem.
The Genesis of the Non-Redirect E-Wallet
“Our starting point was observing a critical flaw in the online payment journey,” Zakharov explained. “Every redirect is a point of potential abandonment and a breach in user trust. We asked, ‘What if the entire financial experience could be seamless and contained?’ That question led to our first major product innovation: the Non-Redirect E-Wallet.”
Launched in mid-2021, the e-wallet is more than a payment method; it’s a strategic tool for merchant conversion. By keeping customers on-site, it directly combats cart abandonment and provides a smoother user experience. This focus on solving a specific, high-friction problem is emblematic of PayDo’s approach.
Strategic Partnerships as Building Blocks
Zakharov emphasized that true innovation in payments doesn’t happen in isolation. He pointed to the recent partnership with Germany’s Fidor Bank as a foundational step. “To offer reliable, fast, and cost-effective services across Europe, you need robust banking infrastructure,” he stated. “Our collaboration with Fidor isn’t just an alliance; it’s an integral step in building the direct rails—like SEPA and SWIFT—that will form the backbone of our future ecosystem.” This partnership enhances PayDo’s capability to process European payments efficiently, which in turn supports the value proposition of the e-wallet and other services.
The Vision: From Point Solution to Unified Ecosystem
When asked about PayDo’s trajectory, Zakharov’s vision was clear. “The e-wallet solves one pain point. The partnership with Fidor strengthens our infrastructure. But the real problem for online businesses is fragmentation—the operational nightmare of managing a dozen different providers for banking, acquiring, payouts, and compliance.”
He revealed that PayDo is actively working to secure direct memberships with major payment schemes. “We are architecting PayDo to be a comprehensive platform,” Zakharov said. “Imagine a business where all its financial services—from holding multi-currency funds and accepting payments via our e-wallet to sending mass payouts and mant others—are managed under one contract, through one integration. That is the ecosystem we are building to eliminate complexity and become a true growth partner for our clients.”
Looking Ahead
With the non-redirect e-wallet establishing a new standard for checkout UX and key partnerships solidifying its European infrastructure, PayDo is positioning itself not just as another fintech vendor, but as an architect of financial clarity. The company’s announced focus for 2022 is on scaling this ecosystem model, bringing more unified solutions to market to help businesses focus on growth rather than financial logistics.
