Malta-based Samara Asset Group (previously Cryptology Asset Group) has mandated Pareto Securities as Sole Manager to arrange a series of fixed-income investor meetings. The company is making waves in the crypto world with its ambitious plans to issue a €30 million ($32.8 million) bond to finance Bitcoin purchases and investments in cryptocurrency funds.
Samara AG’s Bitcoin Strategy
Samara AG was co-founded by Christian Angermayer‘s family office, Apeiron Investment Group, and crypto legend Mike Novogratz. CEO Patrick Lowry leads the company.
Samara AG, a publicly traded asset management company, has announced its intention to use the proceeds from the bond issuance to expand its diversified investment portfolio, focusing on two key areas:
- Increasing its Bitcoin holdings
- Acquiring stakes in alternative investment funds
The company already uses Bitcoin as its primary treasury asset, demonstrating a strong commitment to the cryptocurrency. Patrick Lowry, CEO of Samara AG, emphasized that the funds will be used to “acquire more Bitcoin and continue to seed the world’s best emerging managers.“
Bond Issuance Details
The bond will be issued through a newly created entity, Samara Asset Holdings Ltd., which will act as the guarantor. Key features of the bond include:
- Total value: Up to €30 million ($32.8 million)
- Listing: Unregulated markets of the Oslo and Frankfurt Stock Exchanges
- Minimum investment: €100,000 (approximately $109,288)1
Samara AG’s Business Activities
Samara AG is primarily an asset management company with a focus on innovative investment strategies. The company’s main activities include:
- Seeding emerging asset managers
- Investing in disruptive technologies
- Maintaining a robust Bitcoin treasury
Christian Angermayer, a member of Samara’s Advisory Committee, stated that the company’s mission is to “drive humanity forward through innovation by seeding the world’s best managers and builders.”
The MicroStrategy Parallel
Samara AG‘s strategy bears similarities to that of MicroStrategy, a U.S.-based business intelligence company that has become known for its significant Bitcoin investments. MicroStrategy, under the leadership of Michael Saylor, has made headlines by consistently acquiring Bitcoin as part of its treasury reserve strategy.Key aspects of the MicroStrategy approach include:
- Using corporate cash and debt to purchase Bitcoin
- Holding Bitcoin as a long-term store of value
- Regularly adding to their Bitcoin holdings
Samara AG appears to be following a similar playbook, albeit on a smaller scale, by using bond proceeds to increase its Bitcoin position and maintain it as a primary treasury reserve asset.
Institutional Adoption Trend
Samara AG‘s move is part of a broader trend of institutional Bitcoin adoption. Other companies, such as Japanese firm Metaplanet, have also been increasing their Bitcoin holdings. This growing interest from corporations and financial institutions is seen as a positive sign for Bitcoin’s long-term prospects and mainstream acceptance.
As the cryptocurrency market continues to evolve, Samara AG‘s bold strategy may inspire other companies to consider Bitcoin as a viable treasury asset and investment opportunity. The success of this approach could have significant implications for both the corporate world and the cryptocurrency market as a whole.