PayDo, a UK-licensed Electronic Money Institution (EMI), today announced a series of upgrades to its proprietary Non-Redirect E-Wallet, a groundbreaking checkout solution designed to increase conversion and transform payment risk for online merchants. Departing from the industry standard of redirecting customers to third-party pages, PayDo’s wallet keeps the entire payment journey on the merchant’s domain, offering a seamless brand experience while by design removing critical fraud liability.
The Innovative Way
This innovative model directly addresses two major financial pressures for digital businesses: fraudulent chargebacks and capital held in rolling reserves. By integrating advanced, real-time fraud screening within its controlled payment flow, PayDo provides a fraud guarantee for approved transactions. As a result, qualifying merchants are shielded from related chargebacks and, uniquely, are not subject to rolling reserve requirements, unlocking significant operational capital.
Key Features of the PayDo’s Innovative Non-Redirect E-Wallet:
- On-Site Checkout Experience: Processes a unified range of payment methods entirely on the merchant’s website, eliminating disruptive redirects to boost conversion rates.
- Unified Payment Processing: A single integration accepts major credit/debit cards (Visa, Mastercard) and over 350 local and alternative payment methods across key global markets.
- Integrated Fraud Protection & Liability Shift: In-house, PCI DSS Level 1-compliant screening assesses transactions in real-time. Approved payments are covered by PayDo’s guarantee, removing the chargeback threat for the merchant.
- Elimination of Rolling Reserves: A direct benefit of the new risk model, providing immediate access to settled funds and improving cash flow.
- Consolidated Dashboard: Merchants manage the wallet, view analytics, and access settlements through a single PayDo interface.
“The traditional checkout model places both the user experience and financial risk on the merchant,” said Serhii Zakharov, CEO of PayDo. “Our non-redirect wallet flips this dynamic. We return control of the checkout experience to the brand while removing the punitive costs of fraud. It’s a fundamental shift towards a more trusting and efficient partnership.”
The solution is particularly impactful for scaling e-commerce brands, digital service providers, i-gaming operators and marketplaces seeking to optimise conversion rates while stabilising their financial operations against payment fraud.
PayDo operates under FCA EMI license No. 900594 in the United Kingdom (website: www.paydo.com).
